Gwen Rakotovao became Miss Madagascar in 2009 to represent her country at the Miss Diaspora Models that took place in New York. She then has been using her title to empower others. Gwen worked to raise awareness about Madagascar youth and maintains a focus on well representing the island of Madagascar. She is the Mimosa Mada-sport patron and together they aim to develop the Malagasy soccer. Gwen is also the ambassador of the Eco-Sys Action Football Cup, helping them in their mission to empower communities to sustainably benefit from their ecosystem. Miss Madagascar was invited to speak up during the sokake competition and she sent a message of awareness toward the malagasy population to protect their ecosystem and their endemic species.